About Us

Linking Group was founded in 2013 by Mr. Zhu Jiayong and Billy Yu, two industry pioneers with over 20 years of combined experience in shirt manufacturing and custom apparel innovation. The company was built with a clear mission: “Empower everyone to experience bespoke luxury in everyday life.”

Mr. Zhu Jiayong

Chairman of Linking Group and
Founder of OWNDREAMSHIRTS.COM

Mr. Zhu Jiayong is a leading force in China’s apparel transformation and a global advocate for the future of intelligent menswear. As Chairman of Linking Group, he pioneered a new model centered on branding, technology, and long-term value creation.

Within just four years, he built OWN DREAM into a category-defining brand, ranking #1 in China’s online market for shirts above 500 RMB and #5 in the U.S. market for shirts above $100—proving that Chinese brands can compete and lead at the highest level of global menswear.

Mr. Zhu is the architect of OWN DREAM’s “First-Class Cabin” philosophy—premium stretch business wear powered by AI-driven sizing and advanced fabric innovation. His work directly addresses the industry’s most persistent challenges of fit, comfort, and consistency, setting a new global benchmark for performance tailoring.

Beyond business, he serves as President of the Guangdong Apparel Association Customization Branch and is recognized as an Outstanding Young Entrepreneur in the Greater Bay Area. Today, his mission is clear: scale OWN DREAM into a global leader in business wear and redefine it as a symbol of innovation, intelligence, and modern luxury.

Billy Yu

Co-founder of IORDER
IOrderShirts.com

As the pioneer of China’s door-to-door measurement model, Billy Yu redefined how made-to-measure apparel is delivered at scale. Drawing on more than twenty years of supply chain expertise with global fashion brands, he founded IORDER to eliminate poor fit and inventory waste.

Under his direction, IORDER has become a leading C2M (Customer-to-Manufacturer) platform, combining digital tailoring technology with a nationwide network of professional stylists to deliver precision-fit shirts within two weeks—with zero inventory. Today, Billy is taking traditional tailoring a step further by merging social media influence with an exclusive, relationship-driven ecosystem. Through the “IORDER Living Room,” curated salons and storytelling elevate custom shirt-making into an elite community, providing clients with access to a trusted professional network.