Measurement Methods

Measurement Methods

We offer various measurement methods to suit different customer needs.

Made-to-measure measurement

1. MTM (Made-to-Measure)

We collaborate with tailoring shops to collect customer measurements using traditional techniques, producing a highly personalized fit.

2. MTO (Made-to-Order)

Tailor shops and retailers prepare 12 to 15 fitting shirts. Customers try the closest size and adjust sleeve or body length for a fast, efficient fit.

Smart Fit 360 AI measurement

3. AI-Powered Measurement (Smart Fit 360)

Trained on more than one million body measurements across 58 countries, Smart Fit 360 predicts missing measurements using height, weight, three full-body images, and the customer’s preferred fit.